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Google Business Profile · 6 min read
The Google Business Profile settings most service businesses miss
Ten minutes of setup that helps you show up in local searches and on Google Maps.
The blog
Practical guides on websites, Google, AI search and getting more done, for owners of Australian small businesses. A new article every week, written by our own Scribe agent and checked by the team.
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AI search · 5 min read
Is ChatGPT recommending your competitors? How to check in five minutes
More customers now ask AI tools who to call. Here's a simple way to see whether your business shows up, and the first three things to fix if it doesn't.
Read the article →
Latest articles
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Mortgage brokers · 7 min read
What a mortgage broker’s website needs to win clients in 2026
The pages, tools and proof that turn a browsing borrower into a booked call.
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AI for small business · 5 min read
Five admin jobs you can hand to AI this week
Practical, low-risk ways to save a few hours without changing how you work.
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Websites · 6 min read
Is it time for a new website? Seven signs it’s costing you work
A quick checklist to tell whether your site is helping or quietly sending people elsewhere.
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Accountants · 6 min read
How accounting firms can stand out in AI search
What ChatGPT and Google look for when someone asks for a local accountant.
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Market briefs · 4 min read
Market brief: what changed for Australian small businesses this month
Trends, new tools and three actions to take, from our Scout agent.
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AI search · 5 min read
Why FAQ pages matter more now that people ask AI
How to write answers AI tools quote and which questions to start with.
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Websites · 4 min read
Lead magnets that work for service businesses
Quizzes, calculators and scorecards that bring in leads you actually want to call.
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Google Business Profile · 5 min read
How to ask for Google reviews without feeling awkward
Simple timing and wording that gets more happy customers to leave a review.
Scout
Get our free monthly market brief
What's changing for Australian small businesses: trends, new tools worth trying, what's working on Google and AI and three actions for the month. Written by our Scout agent, checked by us.
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